Brand - An image or identity that stakeholders recognise/associate with the company Logo - An image which stakeholders associate with a brand Celebrity endorsement - A celebrity helping to promote a brand/product to project the desired image of the product Strap line - A catch phrase which helps stakeholders to recognise and associate with the brand
Activity
Find an explanation/image of the meanings of colours used in advertising (put this in a google document)
Task
For each colour in your spectrum write an explanation of WHY a particular brand has used it.
e.g. Cadbury's use Purple in their logo and brand image, purple is generally associated with luxury so they are telling us their product is luxurious.
Plenary
Slogans & strap lines - play name that strap line with your neighbour.
Images used in Business Communication
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6
Lesson Objectives
Starter
Have a go at the logo quiz below - score yourself!Key Terms
Brand - An image or identity that stakeholders recognise/associate with the companyLogo - An image which stakeholders associate with a brand
Celebrity endorsement - A celebrity helping to promote a brand/product to project the desired image of the product
Strap line - A catch phrase which helps stakeholders to recognise and associate with the brand
Activity
Find an explanation/image of the meanings of colours used in advertising (put this in a google document)Task
For each colour in your spectrum write an explanation of WHY a particular brand has used it.e.g. Cadbury's use Purple in their logo and brand image, purple is generally associated with luxury so they are telling us their product is luxurious.
Plenary
Slogans & strap lines - play name that strap line with your neighbour.